MiQ hires North America marketing VP

Matthews joins the company from video platform Teads, where she led global marketing initiatives. Prior to that, she held positions at ad tech companies including SpotX, Buddy Media and Ooyala.

In her new role, she will lead marketing strategy and communications to support MiQ’s expansion in the US and Canada.

Rebecca Mahony, chief marketing officer at MiQ, said: “Nicole understands what growth requires in the marketing and ad tech industries, having worked with many pioneers in the space. She will be vital to differentiating our expanding business in this complex market.”

Founded in 2010, London-headquartered MiQ provides media analytics to brands and media agencies.