NEWS20 January 2014

Mintel taps two analysts to lead push into Poland

Europe People

POLAND — Mintel is expanding to track consumer trends in Poland with the appointment of two lead analysts for the country.

Honorata Jarocka joins as food and drink analyst, with a focus on food categories and a particular interest in health and wellness trends as well as product innovations.

Regina Maiseviciute also takes up the role of food and drink analyst, but her role encompasses new innovation, consumer trends and market development activity in Poland.

Chris Brockman, regional manager for food and drink in the EMEA region, said: “Poland is currently one of the most exciting and fast moving consumer markets in Europe – and emerging economies in the world – and it is therefore the right time for Mintel to be at the forefront of tracking consumer trends and behaviour there.”