NEWS6 November 2014

Mintel licenses Decrypt’s Beacon platform

New business UK

UK — Mintel has announced that it is bringing its survey programming in-house for the first time with its licensing of Decrypt’s Beacon market research hub.

Mintel, the marketing intelligence firm that provides insights into consumer behaviour, has offices worldwide.

“We explored several different options for managing our survey programming and reporting needs, and we decided on Beacon,” said Mark Brechin, global director of consumer research & data analytics at Mintel. “The platform helps us execute research projects more quickly and efficiently, while allowing flexible survey setup and reporting.”