Tassin (pictured) will become Mintel’s leading authority on wellness insights, and joins Mintel from Morning Consult, where she launched and led the firm’s retail and e-commerce offering.

Prior to Morning Consult, Tassin held client engagement roles at Gartner and CEB, advising global organisations on brand strategy, consumer loyalty, innovation and growth.  

Tassin’s appointment comes as Mintel seeks to strengthen its work in the wellness category, including identifying emerging demand, evaluating claims and finding growth opportunities.

Julie Lizer, global president of research and insights at Mintel, said: “This is an exciting time for Claire to join us as we strengthen our wellness proposition with an integrated approach uncovering emerging demand, evolving claims, and growth opportunities.  

“Her experience advising leading global brands on shifting consumer behaviours and cultural trends will strengthen the thought leadership and actionable insights we deliver to the market.”