The report series covers more than 20 categories across food and drink and beauty and personal care, with titles available for the UK and US markets.

Each report covers predictive insights into emerging and maturing trends, direction for innovation strategy and product development, and AI-generated product concepts aligned to growth territories.

Black Swan’s methodology structures and filters social data for category relevance, applying machine learning to find connected trends and drivers.

Chris Brockman, Europe, Middle East and Africa director of Mintel Food & Drink Insights, said: “By highlighting the emerging themes, benefits and ideas gaining genuine consumer traction – and identifying when trends are truly maturing – the reports offer a more accurate view of where opportunities are forming.

“Coupled with the motivations behind consumer choices, they deliver a more connected picture of future demand, enabling more precise planning and faster, smarter action.”