Dzyubinsky (pictured) joins MindProber from Oracle Moat, where she was head of product management, responsible for cross-platform measurement services.

Prior to Oracle, she managed various finance and procurement tools at companies including MGM Resorts International, oversaw ad sales, marketing, CRM and research applications at A+E Networks, and helped to establish data science and insights practices for the audience science team at Viacom.

At MindProber, Dzyubinsky will report to chief executive and co-founder Pedro Almeida, and sit on the company’s executive team.

Almeida said: “I can't think of anyone more suited to lead our product than Irina. Since we first met, I felt we were strongly aligned, not only in terms of the value that attention measurement brings, but also in our understanding that the industry should be looking at additional physiological measures of attention beyond eye gaze.

“Irina’s industry knowledge and experience will be game-changing for us.”