MindProber hires client development VP

London-based media specialist Tiffert was previously broadcast and programming director at Formula E, and prior to that led motorsport programming at Eurosport, where he worked on events including the Olympics.

Founded in 2016, Porto-headquartered MindProber offers technology used by content producers, distributors and brands to measure the emotional impact of their content.

Pedro Almeida, founder and chief executive, MindProber, said: “Sebastian was a user of our data and insights while in his previous roles at Formula E.

“We are confident he will support the company in achieving the goals set for the European and UK markets.”