MindProber hires Americas EVP

Based in Atlanta, Allen (pictured) is chief executive at ZigZag Research. In the partnership with MindProber, she will be responsible for bringing the company to the US. 

Founded in 2016 and headquartered in Porto, Portugal, Mindprober is a do-it-yourself neuroscience platform that collects consumer responses and reactions to media content.  

Pedro Almeida, founder and chief executive of MindProber, said: “Baileigh’s depth of experience in all types of marketing research will help her excel at MindProber. We are excited to add her expertise to MindProber and look forward to her contributions.”