NEWS21 May 2014

Millward Brown to acquire Romanian agency Daedalus

Europe M&A News

ROMANIA — WPP has announced that Millward Brown is to acquire Romanian market research agency Daedalus.

Daedalus, which was founded in 1996, is based in Bucharest. Millward Brown now has a presence in all major Central and Eastern European markets, including Romania, Russia, Poland, Hungary and Czech Republic.

The terms of the deal have not been disclosed.