21 May 2014
Millward Brown to acquire Romanian agency Daedalus
ROMANIA — WPP has announced that Millward Brown is to acquire Romanian market research agency Daedalus.
Daedalus, which was founded in 1996, is based in Bucharest. Millward Brown now has a presence in all major Central and Eastern European markets, including Romania, Russia, Poland, Hungary and Czech Republic.
The terms of the deal have not been disclosed.
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