NEWS19 April 2012

Millward Brown opens in Dubai

Middle East and Africa

DUBAI— Millward Brown has opened an office in Dubai through a tie-up with local firm AMRB, which is also owned by WPP and is the existing Millward Brown licensee in the region.

Under the agreement, Millward Brown Middle East (MBME) will operate as a division of AMRB.

Gagan Bhalla, AMRB CEO, said: “While we have been offering Millward Brown solutions in this market for over a decade, having a dedicated MB division will help us focus more strongly on the core domains of brand, media and communications research.”

Charles Foster (pictured), managing director of Millward Brown Africa and Middle East, added: “Dubai in particular and the Middle East market as a whole is evolving. The opening of the new division signals our commitment to tap the growth and potential of this region.

“The MBME office will manage a full service operation across the Middle East and North African regions, and we look forward to opening a North African office later this year.”