Simulin will report to Benoit Tranzer, regional managing director, and will be based out of the company’s Paris office.

Prior to joining Millward Brown, he was senior vice-president of Europe for Affinnova, where he launched and grew its European business. His career also includes senior management roles at Nielsen and Ipsos.

“I am delighted to welcome Jerome to Millward Brown and look forward to partnering with him in this new role to build on our momentum in the region,” said Tranzer.  “He is an experienced professional with expertise in brands, innovation and driving return on marketing investment, all of which are particularly important as we help our clients grow brands in the increasingly complex media landscape.”