NEWS9 August 2013

Millward Brown buys Brazil’s BrandAnalytics

Latin America M&A

BRAZIL — WPP company Millward Brown has acquired a majority stake in branding valuation consultancy BrandAnalytics Consultoria.

Founded in 2006, BrandAnalytics provides consultancy in branding valuation, including research, metrics and scorecard design services and its unaudited revenues for the year ended 31 December 2012 were approximately R$4m (£1.1m) with gross assets of approximately R$0.4m at the same date.

Clients include Bradesco, Nextel, Petrobras, Santander, Vale and Walmart and will operate as a division of Millward Brown Optimor for Latin America.

The acquisition is part of WPP’s stated strategy to expand rapidly in emerging markets and follows Thursday’s ( 8.8.13 ) announcement that subsidiary XM Asia had taken a majority stake in Designercity in Hong Kong.