NEWS22 January 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS22 January 2015
UK — Millward Brown and ZappiStore have launched LinkNow for TV, a new product in Millward Brown’s Copy Testing offering on Zappistore.
LinkNow for TV allows brands to assess ad effectiveness in a short space of time.
“Marketers today are asked to develop and test more creative executions to reach consumers across countless channels, while, at the same time, they’re under pressure to tighten budgets, make decisions more quickly than ever, and, of course prove ROI,” said Daren Poole, global brand director, Creative Development, Millward Brown.
“LinkNow for TV is innovative in its ability to quickly and cost-effectively deliver evaluative metrics, and we are delighted to introduce it to clients.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Generation Z account for four in ten of all consumers worldwide, but are relatively disengaged from market research… https://t.co/Mn5jO4IDTG
Dentsu acquires Extentia and merges it with Merkle https://t.co/yRCNmdOqgA #mrx #marketresearch
UK market research businesses predict growth for sector https://t.co/l3vnyNOsxg #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Associate Director – Tech-based Consumer Insights
£40,000–£48,000 + Benefits
Hasson Associates
Research Director – maternity cover (13mths)
£60000–70000
Hasson Associates
Research Manager – Innovative Agency
£32000–36000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: UK market research businesses predict growth for sector https://t.co/l3vnyNOsxg #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments