Millward Brown and ZappiStore launch TV ad effectiveness tool

LinkNow for TV allows brands to assess ad effectiveness in a short space of time.

“Marketers today are asked to develop and test more creative executions to reach consumers across countless channels, while, at the same time, they’re under pressure to tighten budgets, make decisions more quickly than ever, and, of course prove ROI,” said Daren Poole, global brand director, Creative Development, Millward Brown.

“LinkNow for TV is innovative in its ability to quickly and cost-effectively deliver evaluative metrics, and we are delighted to introduce it to clients.”