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NEWS16 February 2016

Brainjuicer partners with ZappiStore

Behavioural economics News UK

UK – Brand strategy and research agency BrainJuicer has announced a collaboration with automated market research platform ZappiStore.

The partnership will see BrainJuicer’s research methodologies Ad Testing Express and FaceTrace available in ZappiStore’s self-serve portal.

The company said the deal was to meet the needs of marketers wanting emotional measurement but with the speed of automated platforms.

John Kearon (pictured), founder of BrainJuicer, said: "On the one hand, clients want highly consultative and predictive advice, that draws on behavioural science, for why people make decisions the way they do. But there is also a hunger to do things more quickly and cost efficiently. 

"What better and more exciting way to serve that need, than ensuring our System 1 tools are available to as wide an audience as possible, via the highly innovative and disruptive ZappiStore."

@RESEARCH LIVE

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