Executive vice president Graham Page, who masterminded the division and is the man to whom the new heads will report, said: “It is fantastic that we have a group of individuals who are highly qualified in both market research and neuroscience joining the practice. The core ethos of the team is to integrate neuroscience and established research tools. This group will equip Millward Brown to deliver that additional, relevant insight to clients globally.”

Barbara O’Connell, 14 years with Millward Brown and a doctor of experimental psychology, heads up the North American operation.

Europe will be represented by Pawel Ciacek, a founder of Millward Brown’s Polish business, and Iwona Kolodziejczyk, a neuroscientist and psychophysiology expert.

Andrew Jerina has worked at Millward Brown since 2005 and he takes the reins for Africa, Middle East and Asia Pacific.

Latin America will be steered by Luis Gabriel Mendez, a pharma researcher.