Millenial Media to buy Metaresolver

US — Mobile advertising and data platform Millennial Media is to buy San Francisco-based Metaresolver, a privately held mobile media buying and targeting platform, in an all-cash transaction.

Founded by Seamus McAteer (also the co-founder of mobile measurement firm M:Metrics) and Mike Rowehl, the Metaresolver platform analyses volumes of data to support mobile media buying for advertisers.

“The data available in mobile is unlike that of any other advertising medium,” said Paul Palmieri, president and CEO, Millennial Media. “Accurately gathering and categorising this data can be the difference between serving an ad that is relevant to a consumer and one that is not.”

The closing of the acquisition is subject to the satisfaction of various customary closing conditions. Once the deal is complete, the Metaresolver team will continue to be based in San Francisco.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts