NEWS21 July 2015

Microsoft launches DIY Pulse for Market Research

News North America Technology

US — Software giant Microsoft has launched a real-time market research product – Bing Pulse for Market Research – for surveys, live content rating and moderated response groups.


It is the latest offering by Bing Pulse and the company said it is free and supports instant sentiment tracking and surveys for response groups, ad and video tests, and audience studies of any size.

Participants respond from any internet-connected phone, tablet, or PC to questions and can vote on or rate an embedded video stream, advertisement, discussion, meeting or audio feed.

Mark Penn, chief insights officer at Microsoft said: “We have put a powerful new tool in the hands of market researchers that offers unlimited quantitative feedback for ad tests, product tests, audience response, and much more, without any capital investment.”