Lovebrands appoints director with behavioural science focus
Eimear was previously a qualitative director at The Behavioural Architects, where she led projects across a wide range of sectors with a particular focus on bringing a behavioural science lens to category innovation and customer journey challenges.
Eimear will join the UK team, formed in 2022 and led by managing director Louise McLaren.
In recent years, the agency has expanded its quantitative, semiotics and cultural insight disciplines alongside qualitative research work.
McLaren said: ‘We’re delighted to have Eimear join us and bring behavioural science more fully into our skillset. She’s a great fit for us culturally and really enhances our offer’.
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