Swanston (pictured) was previously at Ink Research, where he led quantitative research across numerous sectors, focusing on category strategy and innovation.

In his new role at Lovebrands, Swanston will join the company’s UK office, which was set up in 2022 and is led by its managing director Louise McLaren.

Swanston will work across accounts run out of both Lovebrands’ London and Paris offices, and will work on the company’s mixed-methods work, which includes cultural strategy and trends alongside qualitative, quantitative and consultancy.

Nathalie Coste, founder at Lovebrands, said: “We’re thrilled to have Caspar join our team. It’s not new for us to offer quant, but having Caspar as part of our business will strengthen our readiness to respond to the qual-quant integrated briefs we were already receiving.”