McLaren (pictured) was previously at Truth Consulting, where she was a board director overseeing key accounts and covering brand and business strategy, innovation and segmentation.

McLaren’s appointment is part of an expansion strategy from Lovebrands and follows the launch of its field agency Eazy Field last year.

Nathalie Coste, founder at Lovebrands, said: “We’re delighted to welcome Louise to our team.

“She has a strong track record of running complex programs that land with meaningful impact for her clients, and in forging positive and enduring relationships with her accounts.

“Her background in delivering international insight, innovation and brand projects across sectors aligns perfectly with our offer, and enriches it globally.”