NEWS11 March 2014

MetrixLab takes majority stake in Oxyme

M&A North America

US — Marketing analytics and research solutions provider MetrixLab has acquired a majority stake in Oxyme.

Oxyme is a social media analytics company headquartered in Amsterdam. The company is best known for digital research methodology that connects social activity to business performance. The addition is a move towards MetrixLab’s goal of strengthening its capabilities in multi-channel data analytics.

“I believe that marketers are looking for a next generation consumer insights provider with a strong digital DNA, data source agnostic marketing analytics skills and a global infrastructure to support them in today’s complex decision making,” said Han de Groot, CEO of MetrixLab (pictured).

“Oxyme shares our vision in helping clients uncover consumer insights that lead to better business decisions. Both firms share a passion for data quality and innovation. We can now provide our international clients with global social media analytics expertise.”