NEWS22 May 2013

MetrixLab buys into Precision Sample

Europe M&A

NETHERLANDS — Online market research service provider MetrixLab has taken a “strategic ownership position” in online market research firm Precision Sample.

The companies will work together in 2013 to integrate Precision Sample’s panels into MetrixLab’s panel agnostic sample ecosystem and overtime Precision Sample will be integrated as MetrixLab and MarketTool’s North American sample provider while continuing to expand its sample only offering in the marketplace.

MetrixLab CEO Han de Groot said: “We are confident that Precision Sample’s innovative recruiting methodology will provide engaged respondents for MetrixLab and MarketTools clients and prove highly scalable as we work to expand its offerings into a global sample network.”