Verity reduces fraud by confirming the accuracy of an individual’s self-reported data against records from thousands of databases.

“Delivering clean, valid data to our clients has been our goal since day one,” said Don Golden, president of Precision Sample. “Over the past year, we’ve conducted extensive research-on-research on Verity with our partners at MetrixLab and found meaningful quality and consistency gains.

“Armed with this information, it was an easy decision to expand Verity coverage across the panel and offer only Verity validated respondents on all studies by default at no additional cost to our customers.”