Precision Sample invests in respondent validation

US — Precision Sample has applied Imperium’s Verity respondent validation platform across its US panel.

Verity reduces fraud by confirming the accuracy of an individual’s self-reported data against records from thousands of databases.

“Delivering clean, valid data to our clients has been our goal since day one,” said Don Golden, president of Precision Sample. “Over the past year, we’ve conducted extensive research-on-research on Verity with our partners at MetrixLab and found meaningful quality and consistency gains.

“Armed with this information, it was an easy decision to expand Verity coverage across the panel and offer only Verity validated respondents on all studies by default at no additional cost to our customers.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts