Methodify boosts US division with two hires

Lewis (pictured) was previously at Cint for more than four years, where he worked in client development. He has also worked at e-Reward and Research Now. At Methodify, he will be responsible for overseeing its American resources and setting strategic growth targets as well as leading new business opportunities.

Cohen also worked in Cint in client development for three years, as well as other media sales roles across sample automation, digital media, out-of-home advertising and multi-sensory print solutions. He will work alongside Lewis in the sourcing and acquisition of new US-based clients.

Methodify president, Raj Manocha, said: “As Methodify continues to make impressive inroads in the US market, these two new additions will be instrumental in championing our vision to change the way companies make business decisions. Their expertise and drive will undoubtedly enable us to uncover new, strategic opportunities and allow us to provide rich consumer insights quicker and more efficiently.”

The appointments follow Delvinia’s purchase of Conversational Research Insight System (CRIS), which uses artificial intelligence and machine learning to conduct one-to-one text-based interviews at scale.

The acquisition, which was completed on January 1, 2020, brought over CRIS co-founders Laura Craig and Luis Carreiro, who assumed new roles within Delvinia’s client success team. In addition, former Coca-Cola shopper insights lead Melissa Hugh has joined as vice-president, client success.