NEWS4 December 2019

Delvinia buys CRIS

AI M&A News North America

CANADA – Research tech and consumer data collection firm Delvinia has acquired Conversational Research Insight System (CRIS), for an undisclosed amount.


The sale is expected to be completed by 1st January 2020. CRIS was founded in 2017, and uses AI and machine learning to conduct one-to-one chat-based interviews at scale. CRIS was integrated into Delvinia’s automated market research platform, Methodify, in 2018.

CRIS co-founders Laura Craig and Luis Carreiro will be taking on new roles within the client success team at Delvinia and continuing to lead the development of CRIS.

In addition, Delvinia has become a key investor in PersonaPanels. The deal gives Delvinia exclusive rights to represent PersonaPanels in Canada while Methodify will become PersonaPanels’ exclusive global distribution platform.

Steve Mast, president  and chief innovation officer at Delvinia, said: “This is a pivotal time for the market research industry, where we have the opportunity to usher in the next technology-powered wave of consumer insights.

“That’s why we’re making it a priority to invest in and cultivate growth drivers like CRIS and PersonaPanels, two companies that are truly bolstering research capabilities to connect with people through rapidly advancing technologies.”