NEWS3 December 2012

Mesh Planning names EMEA MD and senior experience director

People UK

UK — Mesh Planning, the London based real-time experience research and strategy agency, has appointed Jo Rigby and Nicki Boswell as managing director, EMEA and senior experience director respectively.

Rigby joins after thirteen years working in Omnicom Media Group, where she most recently held the role of global head of insight. During this time she worked with clients including Unilever, Vodafone, Sony and PepsiCo. She led an insight community of 250 people across the network and was responsible for a number of research initiatives for OMD and PHD.

As MD at Mesh she will be responsible for developing global new business, boosting the analytics function of the agency and building on the existing relationship with Cranfield School of Management.

Boswell joins from Astellas Pharmaceutical, where she had been the UK team leader and behaviour insight manager since last year. On the agencyside, she most recently worked as worldwide head of research for Initiative/Mediabrands. Prior to this, Boswell worked within marketing and insight client side with Unilever UK for seven years. Her remit will be to develop global clients in conjunction with regional managers and their teams.

Fiona Blades, CEO of Mesh Planning, said: “Both bring a depth of market research skills allied to first class client management and strong media planning expertise that complement the Mesh offering perfectly, and will enable us to continue to deliver exceptional results for our clients, as we look ahead to 2013.”