Chowdhury (pictured) joins as the fourth recent hire in the company’s expanded data science function, following Martin Daniel, Javin Fletcher and Robin Mahachi. He was previously a senior data scientist at Kantar, where he was responsible for developing tools and approaches for understanding unstructured data and building them into products on client projects. 

Chowdhury is described as being “passionate about translating data into business opportunities and being able to meaningfully communicate the relationship between complex analytical solutions and commercial impact to stakeholders at all levels”.

He’s experienced in dealing with large volumes of data, both structured and un-structured, to generate actionable insight for clients.

Mesh Experience says that it is currently on a “steep growth curve”, as many clients have conducted pilot projects that are now leading to large scale roll-out programmes for its Real-time Experience Tracking (RET) approach. 

Mesh Experience founder and chief executive Fiona Blades commented: “I’m excited about Siham joining us. Many people at the company have a client background and so understand the importance of actionable insights.

“I imagine that Siham will be instrumental in helping us provide our clients with insights that make a business difference and which are rooted in rigorous analytics.”