NEWS27 January 2022

Mesh Experience appoints data quality lead

News People UK

UK – Global data, analytics and insight company Mesh Experience has hired Martin Daniel to lead data quality management.

Martin Daniel headshot

The company says that it is on a “steep growth curve”, having won several large client projects for its Real-time Experience Tracking (RET) approach. Data quality is essential to the delivery of RET projects as each study consists of a pre-survey, diary and post-survey to capture all the experiences people have with brands in a particular category.

Mesh has been helping clients bring together disparate data sets to provide a holistic data ecosystem that can be used to make agile business decisions.  It has also been revitalising the way it shares and displays data with its clients through dynamic dashboards.

Daniel (pictured) will help maintain momentum for these initiatives.  He has a long track record at Euromonitor, where he shaped the data quality function, culminating in his final role as a lead business analyst. 

Mesh Experience founder and chief executive Fiona Blades commented: “I’m delighted Martin has joined us – as the world of data gets more fragmented, Martin’s wealth of data expertise will help us and our clients to navigate through this complexity.”