NEWS13 March 2020

Merkle RMG makes Sayre CEO

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US – Technology and data marketing agency, Merkle, has appointed Bill Sayre as CEO of Merkle Response Management Group (RMG).

Bill Sayre_crop

Sayre (pictured) was previously president and has played a significant role in growing Merkle RMG, increasing profitability and long-term retention of customers. Under his leadership as president, the company has grown to more than 640 employees and more than 200 clients. He joined Merkle in 2001.

Based in Hagerstown, Maryland, Sayre reports directly to David Williams, chairman and CEO of Merkle. Strategic planning and client relationships will be key focuses for Sayre in 2020 and beyond, as the company continues to expand.

Williams said: “I am extremely proud of the business that Bill has built during his time with RMG and want to recognise all that he has accomplished across the business.”

Sayre added: “Looking back at how far we’ve come in the nearly two decades since I joined RMG, I am proud of the work this company produces, how much we have grown, the brand that we have built, and the confidence that our clients have in our high level of quality.”