NEWS3 July 2020

MediaSense secures funding for digital auditing

UK – Independent media adviser MediaSense has received £500,000 funding from the UK government’s innovation agency Innovate UK to develop its integrated digital auditing platform for advertisers.

Man using iPad to measure audience impact of ad campaign

The platform, which is called Digital Performance Analytics (DiPA) and was originally launched in 2017, delivers cross-media measurement for digital advertisers.

The new funding will allow MediaSense to further develop DiPA and aims to help companies have more control over their digital advertising campaigns.

Dan Brown, director of digital performance at MediaSense, said: “The evolution of DiPA will see teams use pioneering technology including artificial intelligence, machine learning and data aggregation to create a digital media auditing product to provide real-time insights on digital media efficiency and effectiveness.”