NEWS3 July 2020
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK – Independent media adviser MediaSense has received £500,000 funding from the UK government’s innovation agency Innovate UK to develop its integrated digital auditing platform for advertisers.
The platform, which is called Digital Performance Analytics (DiPA) and was originally launched in 2017, delivers cross-media measurement for digital advertisers.
The new funding will allow MediaSense to further develop DiPA and aims to help companies have more control over their digital advertising campaigns.
Dan Brown, director of digital performance at MediaSense, said: “The evolution of DiPA will see teams use pioneering technology including artificial intelligence, machine learning and data aggregation to create a digital media auditing product to provide real-time insights on digital media efficiency and effectiveness.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Associate Director, Social Policy Evaluation, Key Policy areas
£45000–58000
Spalding Goobey Associates
Senior Research Executive, Quantitative – International Political & Public Affairs Research, ME focu
£25–35,000 depending on experience
Hasson Associates
DP Analyst
£30000–38000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments