Bernhardt (pictured) spent six years at the consumer goods company, most recently as global communications and media director for RB Health.

At MediaSense, Bernhardt will work with brands on their media investment and advise on organisational operating models for the consultancy’s global client portfolio. She takes up the role with immediate effect.

Prior to Reckitt Benckiser, Bernhardt held director and strategic development roles at WebMD and worked in strategic planning within media agencies Mindshare and Zenith.

Ryan Kangisser, digital partner, MediaSense, said: “Andrea is one of the leading global thinkers and practitioners in media transformation. She brings a unique blend of brand, agency, publisher and technology experience to MediaSense.”