NEWS24 February 2020

ISBA and MediaSense form strategic partnership

Media News UK

UK – The Incorporated Society of British Advertisers (ISBA) and global media advisers MediaSense have partnered to give new perspectives on media transformation and performance measurement for its members.

MediaSense will advise on best practice to ISBA member. In addition, the partnership has been renewed for the next phase of MediaSense’s Media 2020 research. The research will evaluate and solve the latest industry challenges from a collective of international and UK brands, agencies and media owners including ISBA members.

Andrew Lowdon, director of agency services , ISBA said: "The media landscape continues to change shape and there’s an increased focus on accountability, responsibility, data compliance and business transformation. It’s crucial for ISBA members to stay ahead and be prepared. We’re proud of our partnership with MediaSense and to partner in the next instalment of its landmark research."

Andy Pearch, MediaSense director and co-founder added: "Working closely with advertisers, Media 2020 has become the barometer of media transformation, equipping brands with insights and practical advice on how to navigate the complex media landscape. We are excited to support ISBA members through this partnership on how best to tackle their media pain points and to realise more value throughout the media ecosystem."