NEWS23 July 2013

Mediaresearch Slovakia launches internet ad monitor

Data analytics Europe

SLOVAKIA — Mediaresearch Slovakia is to launch an internet advertising monitoring service in September.

Called Admosphere, the tool aims to provide information about the number of implemented Internet display campaigns, the prices of such campaigns, the commissioning party and product segments in the country.

“We are currently collaborating with media agencies on accuracy improvements to the data. Monitoring as a commercial product will be available in September 2013,” said the project manager Marek Záme?ník.