NEWS11 January 2021

Media Path hires three

Europe Media News People

SWEDEN – Media audit firm Media Path has made three senior appointments, including a new client and strategy officer.


Andrew Challier, Media Path’s new client and strategy officer, previously spent 12 years at Ebiquity, where he was most recently chief client officer. After leaving Ebiquity in 2019, he worked as an independent consultant in the media industry.

Helmut Fischer has been hired as regional lead for Germany, Austria and Switzerland. He has joined Media Path from Dentsu Germany, where he was a managing partner, and also previously worked for Ebiquity Germany and Accenture.

Nina Santini has also been recruited as account director for the Nordics. Santini joins Media Path from Accenture Media Management, where she was senior manager and Nordic lead, and previously worked at Vizeum Sweden, where she was head of media.

Susanne Elias, founder and chair of Media Path founder, said: “Andrew, Hellmut and Nina are not just hugely respected in the industry, they are also incredibly passionate in their commitment to clients and to their colleagues.

“They bring fresh thinking to any challenge and I am personally thrilled that they have joined the Media Path family.”