NEWS20 November 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS20 November 2015
UK — WPP-owned MEC has launched MEC Tonic, a new tech division led by its director of open innovation, Hannah Blake.
The company said MEC Tonic will help clients use emerging technologies that are relevant to their digital marketing strategies during consumers’ buying decisions.
Blake joined in February from BBC Worldwide Labs, where she was programme manager. She will report to Ben Poole, MEC’s recently appointed chief digital officer. Blake has been building the division with MEC’s head of mobile Jide Sobo and group strategy director Toby Strangewood.
Blake said: “There is a growing ecosystem of support and mentoring for start-ups but very little exists to educate and challenge established companies on working with emerging technology. Brands need to work faster, take risks, allocate budget and dedicate resource if they want to deliver innovation successfully.”
MEC Tonic is already working with a portfolio of leading UK start-ups including Seenit, Openr, Rezonence, and US companies, Quid and Affinio.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Generation Z account for four in ten of all consumers worldwide, but are relatively disengaged from market research… https://t.co/cBWZEv6IIp
IA calls for privacy law changes in California https://t.co/iPaoD656wC #mrx #marketresearch
Rait buy majority stake in Baltics-based CX firm https://t.co/9oDUyrp39e #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Research Associate – Oxford / Hybrid – Health and Social (Charity)
up to circa £34,000 + Benefits
Hasson Associates
Senior Insights Analyst – Employee Listening
£60000–75000
Hasson Associates
Insight Director, tracking + ad hoc
£65000–75000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
RT @FairtradeUK: 'With food prices rising globally, we should be extremely concerned about how producers in low-income countries are weathe…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments