Hybu Cig Cymru is the body responsible for developing, promoting and marketing Welsh red meat.

The agreement focuses on ad-hoc qualitative research. No work has yet been awarded.

Gill Redfern, head of qualitative research at DJS (pictured), said: “That Hybu Cig Cymru have selected DJS Research as one of a limited number of approved suppliers is a fantastic accolade for us as a research provider.

“We have carried out a lot of work in Wales, across the wider UK and internationally; working with some of the largest food production and retail brands in the world. I’m sure that experience will allow us to hit the ground running and I’m really looking forward to working with HCC in the near future.”