Mash Strategy subsumed into Kantar

This follows the news last week that Kantar was ditching its separate business brands including TNS, Millward Brown and Worldpanel, to operate all its business under the Kantar brand.

Mash will be closing its Regent Street studio and moving to Sea Containers House.

Conrad Persons, CEO, said in statement: “Over the past year as part of Kantar, we have realised that for our clients to fully benefit from the partnership, we need to integrate more closely.”

He added that its staff were remaining the same as was the way Mash works. “We’ll be offering a ‘studio approach’ to consulting within Kantar, continuing to focus on simplicity, storytelling and project & workshop experiences.”