Maru/Matchbox makes qual hires

Chris Gray (pictured) has joined as vice-president, qualitative insights and will be based at its Chicago office. He was most recently senior vice-president consumer/shopper psychology at The Marketing Arm and has also previously worked at Saatchi & Saatchi X and Accenture after starting his career as a clinical psychologist.

Maria Hom has joined as research director, qualitative insights and will be based Matchbox’s San Francisco office, where she will focus on retail and technology clients. Also based in San Francisco, Rosie Barraza has joined as field manager, qualitative insights.