NEWS16 February 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US – Consumer intelligence company Maru/Matchbox has appointed technology marketing strategist Steven Spencer-Steigner as vice-president of qualitative insights.
Spencer-Steigner (pictured) joins the company’s technology consulting team from Greenberg Strategy, where he held the role of vice-president of strategic planning.
Based in San Francisco, he will operate as a senior member of Maru/Matchbox’s Qualitative Center of Excellence. The appointment follows that of financial services expert Tricia Juhn, who joined the company in January 2018.
David Gardner, managing director of Maru/Matchbox’s technology team, said: “Steven brings a great deal of technology expertise, along with deep experience in strategy and qualitative insights skills."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Models are used throughout society and within the marketing industry to simplify complex processes and ideas. Sam S… https://t.co/K2oLrBnSVa
Tech firms' global ad spend rises https://t.co/8OwfatKSQh #mrx #marketresearch
Consumer confidence hits historical low https://t.co/Bd3vQvhhwZ #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Analytics Associate Director – Consumer CX – Key Tech client
£50,000–£60,000 + Bens
Resources Group
Senior Research Executive (Quantitative) – Companion Animal Insights
to £35,000
Resources Group
Qualitative Research Manager – Leading Public Affairs Team!
To £38,000 + Industry–Leading Benefits!
Featured company
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
Drinks are on us! It's time to get up from behind a computer screen and meet people in person! Come along to… https://t.co/0TdKr7BLbR
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments