NEWS20 June 2018

Maru Group buys Hispanic panel

M&A News North America

US – Data and panel business Maru/Blue has acquired Hispanic research panel Tú Cuentas, which targets Spanish speaking communities in the US.

Founded in 2010, Tú Cuentas is a Hispanic market research panel with more than 8,000 registered members in the US. It gathers insights from both open community discussions and private market research online communities.

The market and customer insights company Maru Group created Maru/Blue in April this year, to give its clients access to high-quality known respondents from market communities.

The Tú Cuentas panel joins its other market research communities, Springboard America, Springboard America Business, Maru Voice Canada and Maru Voice Canada Business.

Ged Parton, CEO of Maru Group said: “Our acquisition of Tú Cuentas represents another strategic addition to the group that will consolidate and enhance Maru’s insight capabilities within one of America’s largest communities.”