NEWS19 September 2018

Maru Group acquires social listening firm

M&A News UK

UK – Technology-enabled market and customer insight group Maru has bought social listening software firm, Lissted, for an undisclosed amount.

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The software will be integrated into Maru and is its latest deal to build its capabilities which have included acquiring Hispanic panel Tú Cuentas, opening of a new hub in Buenos Aires and launch of Maru/Blue in April 2018.

Founded in 2015, Lissted software allows users to identify key influencers in relevant online communities, gain real-time insights from social media conversations, and engage with targeted clients and customers.

The software has four embedded algorithms owned by Lissted, which can analyse influencers and understand who and what matters most to different communities, across multiple online sources including Twitter, Facebook and LinkedIn.

Ged Parton, CEO of Maru Group, said: “Lissted’s ability to cut through the noise of social media makes it a formidable piece of technology. While it may be relatively simple to understand what is popular on social media, the key to meaningful insights is understanding what is influential. Maru’s acquisition of Lissted will equip our clients with even greater targeted, relevant and real-time social media insights.”