Martin George joins BritainThinks advisory board

George (pictured) has also been group development director at Bupa, as well as holding a number of non-executive and consultancy roles across a range of industry sectors. 

He joins Daniel Finkelstein, associate editor and columnist for The Times; Justine Roberts, founder and CEO of Mumsnet and Gransnet; and Mark Lund, CEO of UK McCann Worldgroup, on the board. 

“Our clients are increasingly seeking strategic counsel that is rooted in deep audience insight that can transform businesses, influence opinion and behaviour change, and drive innovation," said BritainThinks founding partner Viki Cooke. 

"Our advisory board is invaluable in helping us grow and we are delighted that Martin has agreed to join it. Martin truly understands the value of insight in helping inform decision making in a range of different contexts.”