NEWS2 October 2013

Marshall Advertising picks Rentrak for TV data

New business North America

US — Rentrak has won a contract to supply TV audience data to Marshall Advertising.

With Rentrak’s StationView Essentials, Marshall Advertising will receive daily television viewing information for the Tampa-St. Petersburg market to gain a more precise and relevant view of the viewing behaviors of local consumers.

Marshall Advertising’s vice-president Jennifer Marshall said: “We strive to be on the cutting edge of audience measurement and engagement in everything we do on behalf of our clients. Rentrak’s daily demography and qualitative overlays give us the tools we need to keep our clients ahead of the competition.”