NEWS13 December 2011

MarketView selects iMotions for eye-tracking software

New business North America

US— CPG and pharma research agency MarketView Research has signed up to use iMotions’ eye-tracking software platform in order to test ad effectiveness, product packaging and in-store shopping behaviour studies with Fortune 500 clients.

The firm said that it conducted an “extensive evaluation” of the eye-tracking software market before deciding to sign up for iMotions’ Attention Tool.

MarketView vice presidents Mark Einhorn and Vivian Edelberg said: “We’ve chosen iMotions Attention Tool for its ease of use, its fast and efficient handling of data, and its highly differentiated analysis capabilities which help take our insights to a new level.”