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NEWS17 November 2011

Marketing firm Stratmark appoints analytics vice president

North America People

US— Stratmark, a direct marketing firm for the non-profit sector, has appointed former Merkle manager George Zhang as vice president of analytics.

At Merkle, Zhang (pictured) served as senior analytics manager within the quantitative marketing group. His role at Stratmark will see him work with clients to mine consumer data in order to drive more effective fundraising campaigns and cause-marketing initiatives.

Stratmark president Tim Kersten said: “George brings a wealth of knowledge from his years of experience and success for many high-profile non-profit organisations. We are delighted to have him on staff as we continue to expand our analytic capabilities, which are the driving force behind the fundraising campaigns we have developed for our clients.”

@RESEARCH LIVE

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