Meyer (pictured) will lead all MarketCast’s commercial sales efforts and be responsible for sales strategy and opportunities across its research and advertising solutions businesses.

Before taking up her new role at MarketCast, Meyer was vice-president of agency development at Criteo, where she led sales teams working with major advertising agencies.

Prior to that role, Meyer worked for more than a decade at Nielsen managing sales for the firm’s online digital research business, and has also held leadership roles at Microsoft and Salesforce.

John Batter, chief executive at MarketCast, said: “Bringing together our sales teams under Debra’s leadership will help us supercharge our approach to client service, account planning, and sales team training and development.

“Debra’s experience leading large commercial teams in the ad tech and research space will help us better shape the future of our commercial strategy to win new clients and grow existing ones – all in support of achieving our annual growth plans.”