The company said the team would include data scientists and consultants to use smart analytics and predictive modelling.

Ashwani Arora, senior vice-president research at Market Xcel said: “Big data is also smart data that accelerates business decisions giving more power to marketers. Be it consumer sentiments, the HR practices or spotting gaps in marketing, data science plays a critical role.

“This new initiative is to complement our services portfolio for our existing and prospective clients from across the globe.”