NEWS25 October 2013

Market Track buys competitive ad intelligence firm

M&A North America

US — Market intelligence firm Market Track has acquired competitive advertising intelligence firm Competitrack from company founder Bob Moss.

Moss will become an adviser to Market Track and its board of directors, while Competitrack president Ginny Tuckman remains in the the role.

Terms of the deal were not disclosed.

Moss founded Competitrack in 1987. It provides directly placed product and image advertising data across 22 media channels, including TV, print, radio, online display, online video, social, and mobile advertising.

Wayne Mincey (pictured), Market Track CEO, said: “The unique media and content coverage that each of our organisations brings to this partnership will quickly allow clients from both companies access to a more comprehensive view of what is hitting the market and influencing their customers.

“As an example, Market Track plans to integrate Competitrack’s promotions?related TV, radio, and mobile coverage, while Competitrack clients will have access to Market Track’s internet ads featured on over 200 retailers’ websites, as well as deeper print and FSI coverage.”