NEWS26 September 2011

Market Force ups funding figure to $15m

Financials North America

US— Customer intelligence firm Market Force Information has secured $15m in additional funding from a mix of investors and lenders.

Research reported last week on the $9m the company raised through an equity sale, but on top of this the firm said that it had been granted additional debt facilities from its lenders Escalate Capital Partners and Comerica Bank.

CEO Karl Maier (pictured) said: “We are in a prime position to take advantage of the growing appetite for customer intelligence solutions — programs that give big retailers, restaurants and other multi-location brands the chance to create more predictable, sustainable growth by focusing on making each customer experience consistently great. This funding adds more fuel to that engine.”

Market Force announced the acquisition of mystery shopping firm Retail Eyes last week. It plans to use the additional financing to grow both organically and through further acquisitions.