NEWS20 March 2013

Market Force sells merchandising, audit businesses

M&A North America

US — Mystery shopping specialist Market Force Information has sold its general merchandising and certain in-store audit businesses to Spar Group, a merchandising and marketing services company.

Spar said that adding these two New York-based merchandising businesses would allow it to expand its existing client base while providing an introduction into a new line of in-store audit services. 

The acquired businesses are expected to generate incremental annualised revenue in the range of $7m-$8m.