NEWS20 March 2013
US — Mystery shopping specialist Market Force Information has sold its general merchandising and certain in-store audit businesses to Spar Group, a merchandising and marketing services company.
Spar said that adding these two New York-based merchandising businesses would allow it to expand its existing client base while providing an introduction into a new line of in-store audit services.
The acquired businesses are expected to generate incremental annualised revenue in the range of $7m-$8m.
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